Marketing Workshops to be Scheduled for Warkworth

I’ve just confirmed with Kim MacNeil, Trent Hills councillor for Warkworth, that I will be presenting four marketing workshops at the Warkworth Town Hall Centre for the Arts.

The Centre for the Arts is big enough that it can hold anyone who might want to attend with no problem. It has WiFi so I will be able to do some live demonstrations. The Hall has to be rented, so there will be a nominal charge for attendance. It should be something like $5.00. (I haven’t talked to Kim about opening the doors for folks from outside Warkworth, but I think I have some pull in this deal so I can get you in)    :-)

(Note: All are welcome)

I will be presenting the same workshops in Warkworth that I have presented in Hastings. I have had an opportunity to tune them up a little though; and an opportunity to run through them, so I expect they will be better. In addition I will commit to including additional material, based on your feedback. So, if you attended the Hastings workshops, I am certain you will still come away with valuable information you either missed the first time, or that I have added. The truth is that a couple of months can be a long time on the internet. A perfect example is Facebook completely changing their look and utility between the time I committed to doing the Facebook workshop and when I had to present it. They had me scrambling for a few days, I don’t mind admitting.

The workshops are all running in the morning, from 8:15 to 9:45. I don’t know if that works better or worse for you, but there it is. Dates established so far as below:

Workshop #1 – Keywords and Your Google Places Listing – Thursday, May 10th

  • Keywords, Keywords Phrases, The Long Tail and why you need to care
  • What are your customers looking for? Women’s clothing, women’s dresses, women’s apparel or clothing stores? It’s costing you money if you don’t know
  • Using the Google Keyword Tool
  • Other research resources
  • Google Places, your free internet real estate
  • Common mistakes with Google Places listings
  • Directories, directories and more directories – why they matter
  • Optimizing your Places listing with descriptions, categories, pictures and video
  • Effective use of your Places listing
  • Getting positive reviews
  • Dealing with negative reviews

Workshop #2 – Email Marketing – Thursday, May 17th

  • Best return on investment
  • Your emails are not SPAM, they are wanted by customers
  • Where are you on the relationship matrix
  • What do you do with people who don’t buy today?
  • Managing your list
    • Manually – up to 100
    • Autroresponder for over 100 – As low as $5/month
  • Getting sign-ups
  • Autoresponder features
  • Kinds of email
  • Scheduling emails
  • Construction of an effective email
  • Email topics/content

Workshop #3 – Social Media – Facebook – Thursday, May 31st

  • Why you need to use Social Media
  • What “Web 2.0 means to business
  • Facebook for Business
  • Building your Facebook page step-by-step
  • What an effective Facebook page looks like
  • Getting people to your page
  • Using Applications on your page
  • Facebook advertising
  • Creating content for your page
  • Resources

Workshop #4 – Why Your Web-site Isn’t Working – Thursday, June 7th

  • What your website can do for you, and what it can’t
  • Why it isn’t working
  • Getting found
    • On-page SEO
    • Off-page SEO
  • Driving traffic to your site
  • Making your site “sticky”
  • Bringing customers back for another look
  • A “call to action”
  • Your website and email marketing
  • RSS feeds
  • Blogging
  • Becoming an “authority site”
  • Selling from your site
  • Analytics – who has been there, for how long, from where did they come and what did they look at?

This is a great opportunity to learn a little about internet marketing. The information in these workshops is actionable. You can go ahead with your new knowledge and improve your own marketing enough to put dollars in your pocket. The four workshops add up to 5-6 hours of training that you can’t even buy anywhere locally. An added bonus is that I am there, live, so you can ask questions and get answers specific to your business. It’s not one-on -one consulting, but it is the closest you can come for free (oops, I mean for $5.00).

Hope to see you there.

By the way, I am also talking with Schelle Holmes, president of the Trent Hills Chamber of Commerce, about putting on the workshops for the Trent Hills Chamber members. We haven’t established dates as yet, but I expect them to run in May and June. Details about when and where to be worked out.

 

 

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