Local Events Can Boost All Businesses

This weekend there is going to be a huge book sale at the Riverside Auction Hall in Hastings. Over 30,000 books for sale from $0.50 – $1.00. Friday, July 27th. 12:00 – 5:00, Saturday, July 28th, 9:00 – 5:00 and Sunday, July 29th, 12:00 – 3:00. Sunday is Bag Day. Bring your reusable shopping bag and fill it up for $5.00.

Lots of fiction, non-fiction, new and used books including antique and vintage from before 1900. Covers do-it-yourself, exercise, cooking, travel, self-help, sports, history, crime, nature, science, philosophy, religion, crafts and hobbies. Some reference and university level texts.

Any local business can make an effort to work with others to promote this type of “for profit” happening and see some real benefits for themselves.

Any large sale is going to attract potential buyers. And anything that draws people into town has a chance of spinning off ancillary sales for other businesses. Certainly a town like Hastings, that counts on summer visitors and tourists, will get a boost every time folks venture into the village.

People who frequent book sales will often make large purchases, thinking nothing of buying 10, 20, or 30 books to feed their habit. And when books are selling for $1.00 or less, they don’t think twice about picking up interesting looking titles for friends and family members who aren’t at the sale.

The auction hall, situated as it is on the river, is in a perfect location to more or less force visitors to drive past the local picnic/swimming areas along the waterfront. Folks coming from the south have to pass the gas stations (with their pleasantly lower gas prices), several restaurants, a gift shop, legions of people fishing from the bridge (and the Ultimate Fishing Town sign), the Liquor and Beer stores, and a few B & B signs to get to Al’s Auction Hall. Anyone who hasn’t been in town before will have to be exposed to several reasons to stop for a while, and come back again.

It makes sense for local businesses to support such an event with posters in their windows and also to mention it to customers who are visiting cottagers or tourists.

The more reasons people have for coming to Hastings,  the more reasons they may return, and the more they will boost the local economy.