workshop in Campbellford sometime in mid to late November. I am quite excited because I intend for this workshop to use case studies involving local businesses. More on that later.
One of the most underused avenues for marketing, available to local businesses, is video. Video is a huge part of the internet now. People use it to learn, inform, amuse and wow their friends almost every day. Businesses who use video are ecstatic with the results. Even a couple years ago, retailers were starting to take notice: “Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.” (Comscore, August 2010)
Video has a way of boosting consumers confidence in their purchase. They have a chance to see a product or service in actual use. “According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times.” (Internet Retailer, 2012)
Still, is video of any use for small business? Absolutely. People are so used to user generated videos now that high production levels are no longer critical to video success. While it is true that professionally produced videos get more and longer views, many people are just looking for information, and will overlook the fact that some videos are obviously home made.
In the workshop I will be showing attendees how they can create their own good looking videos, and also what to do with them once they are made. I have asked Schelle Holmes of The Holmestead Print & Business Services, and president of the Trent Hills Chamber of Commerce, to find me two volunteer businesses to use. I am going to make one or two videos for each business and then set them up to drive traffic to the businesses websites and stores/offices. There will be a modest charge to the volunteers, to cover my costs, but they will only have to pay $125.00 each. A lot cheaper than an ad on local TV, and the videos will stay up and continue working for years.
I have contacted the Hastings Chamber and the Warkworth Business Association to try out the same thing with each of them. So anyone that wants an up and close look at the process of video marketing, keep your eyes open for announcements, or contact me for details.